The Chicago Office of Tourism has caught the zeitgeist of tourism 4.0 with its new focus on neighborhood experiences. For the past year, the department has sent journalists (one of whom is a former travel writer for the Tribune) into the city to find the hidden local treasures that…

If you are looking for a get away “to rediscover life's natural rhythms” here’s an entrepreneurial twist on a farm stay vacation for you.

Feather Down Farms, “a network of working farms in the UK and beyond offer a decidedly compelling twist,” as small-scale, working…

Here’s a unique approach to putting a place ‘on the map’.  This job advertisement is transformed into a campaign, sure to grab attention, that highlights the distinctive qualities of a place and taps the power of new media for tourism promotion. 

‘The Best Job in…

This is just too cool:  High-production value MP3 walking tours for Hong Kong, Shanghai and Bejing done by Louis Vuitton.  This idea has all kinds of potential for cities to amplify their vibe, history and brand.  I'm picturing a public/private website with scores of downloadable…