Entries tagged with Branding
Tour Your Own Town
May 20, 2010
The Chicago Office of Tourism has caught the zeitgeist of tourism 4.0 with its new focus on neighborhood experiences. For the past year, the department has sent journalists (one of whom is a former travel writer for the Tribune) into the city to find the hidden local treasures that…
Recruiting People, Changing Brands
June 24, 2009
In a presentation last night to young professionals in Chicago on the ways to turn around America’s global image, Keith Reinhard, chairman emeritus of DDB Worldwide and the founder and president of Business for Diplomatic Action, offered an interesting perspective on ‘recruiting’ people to the U.S.…
Again, from Global City in Abu Dhabi
April 8, 2009
Tweeting again today from the Global City Conference in Abu Dhabi. Read my posts here.
I was on the branding panel with an outstanding group of people. Thomas Sevcik, CEO of Arthesia, moderated very smartly. Her Excellency Reem al Shemari, General Manager, Abu Dhabi Office of Brand, showed off…
Advice on City Building
December 19, 2008
Paul O’Connor, former head of World Business Chicago and one of the smartest urbanists around, was my guest for a recent video conference. Paul always has provocative things to say. Reviewing my notes of our conversation tonight on a flight from LaGuardia to Chicago that I almost missed, I was…
MP3 walking tours
September 10, 2008

This is just too cool: High-production value MP3 walking tours for Hong Kong, Shanghai and Bejing done by Louis Vuitton. This idea has all kinds of potential for cities to amplify their vibe, history and brand. I'm picturing a public/private website with scores of downloadable…
Brand Behavior
April 11, 2008
The Most Powerful City Brands
March 1, 2008
Simon Anholt has announced his latest rankings of city brands. Topping the list is Sydney, Australia, followed by London, Paris, New York, Rome, Melbourne, Barcelona, Vancouver, Amsterdam and Montreal.
Simon based his rankings on a survey of 1000 international participants who answer a series of questions related to his City…
