The Most Powerful City Brands

Posted by on March 02, 2008

Simon Anholt has announced his latest rankings of city brands. Topping the list is Sydney, Australia, followed by London, Paris, New York, Rome, Melbourne, Barcelona, Vancouver, Amsterdam and Montreal.

Simon based his rankings on a survey of 1000 international participants who answer a series of questions related to his City Brand Hexagon. Points on the hexagon are Place, Pulse, Prerequisites (the basic requirements of a city), People, and Potential.

Some of the top 20 cities are puzzling. Auckland? Brussels? Only one Asian city -- Toyko -- made the top 20, and no other U.S. city ranked in the top 20 alongside NYC.

But the way in which the rankings are calculated are very solid. For more information about the Brands Index, contact Simon at speak@earthspeak.com.