The Low-Car Diet

Posted by Carol Coletta on July 12, 2009

You have to love Zipcar's latest promotion.  It's called the Low-Car Diet, and it kicks off in 13 cities  this month. In each city, a few dozen drivers will publicly gather and drop their keys into a lock box as they pledge to not drive their personal car for one month. Instead, the dieters will walk, bike, ride the bus, and use Zipcar's vehicles for 30 days.

Thirty Portlanders, including Mayor Sam Adams, will kick off the promotion in Portland this week.

The 2009 Low-Car Diet is supported by national sponsors and editorial partners, including Montague Corporation, HealthCentral.com and EveryDayHealth.com. More information is available at zipcar.com/lowcardiet.