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The Failure of Materialism

In The Great Reset, his latest book, Richard Florida takes on the American way of life that took hold after World War II, when people were indoctrinated to believe that buying bigger cars and bigger houses was going to propel American greatness.

In an interview with Smart City, Richard tells us that The Great Reset is as much about the failure of materialsm as it is technology and infrastructure. In pursuit of a spacious, car-centered good life, many Americans unwittingly sacrificed true community.

Today, Richard points out, those who are downsizing their homes and the number of cars they own are surprised to learn that it is in fact a better life.

To hear the full interview with Richard, click here.

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