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Dig This
Posted by Carol Coletta on August 05, 2008 |
Want to play in the dirt? Want to do it in big, heavy machines? The Wall Street Journal reports that Ed Mumm has taken a 10-acre plot of ground in Steamboat Springs and turned it into "the first, and only, heavy-equipment playground in the U.S." With 90 paying customers to date at $280-$650 a pop, the park, called Dig This, is likely a year away from profitability.
I am writing this while sitting in bed waiting for the construction workers to arrive at the Wit Hotel a half block away. Construction is fascinating to watch, and even though I am hardly the hearty worker man type, I think even I might enjoy giving Dig This a try.
Dig This is a good reminder that almost anything can be packaged and sold as an experience.