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Humbly Authentic?
Posted by Carol Coletta on March 11, 2009 |
A release from Hilton Hotels on its new Denizen Hotels brands indicates a new fascination with local.
Born modern, with global appeal and a local accent*
Denizen Hotels will become a cultural epicentre at each of its destinations, cultivating community within its walls. Eclectic, social and humbly authentic, each property within the brand will be smart in design, cultural in character and sensitive in service delivery. Developed as an international intersection of business and pleasure, Denizen Hotels will redefine how guests stay and play.
While it's hard imagining how a hotel will become a "cultural epicentre," it is even harder imagining a hotel chain that achieves a "loal accent" and is "humbly authentic." A sign of the times?