Making the Invisible Visible

Posted by Carol Coletta on November 17, 2010

Harry West gets my vote for best column of the day at Fastcodesign when he points out that people act on things they can see.

For example, think cigarettes.  "When society decides that it really cares about something that is harmful, we make it look or smell clearly bad."

He writes, "There are three fundamental steps in the design process: understanding; believing; seeing...  People don’t act until they can see and designers help people to see."

This is what, ultimately, the US Initiative is all about:  Making the invisible -- the future -- visible.