Investing in Creative Production Tools

Posted by Rebecca Eggleston on August 05, 2008

Google obviously sees great potential in new tools that enable people to get involved in producing their own creative content and to recombine content in new ways, as their latest $15 million investment suggests.

Google have purchased a California-based startup, launched by three young Australians, focused on making online video more useful and collaborative to build its YouTube offerings.

"As you probably guessed, we’re big fans of anything that lets people interact with online video and gives the YouTube community the chance to express themselves in creative ways," YouTube said. 

More on the story here.