Marketing Myopia

I happened to re-read Ted Levitt's Harvard Business Review classic, "Marketing Myopia," this weekend and found this that applies to cities:

"No organization can achieve greatness without a vigorous leader who is driven onward by a pulsating will to succeed. A leader has to have a vision of grandeur, a vision that can produce eager followers in vast numbers. In business, the followers are the customers. [In government, the followers are citizens.]

"In order to produce these customers [citizens], the entire corporation [government] must be viewed as a customer-creating and customer-satisfying organism. Management must think of itself not as producing products but as providing customer-creating value satisfactions."

  

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