CEOs for Cities is a national network of urban leaders dedicated to building and sustaining the next generation of great American cities.

How can a city reinvent itself when a big anchor company relocates away from its birth-place?

Eindhoven in the Netherlands is exploring just that question. Work is underway to develop a ‘creative city’ with the aim of bringing new life to the neighborhood.

When The Netherlands’ largest redevelopment project is completed in 15 years time, it is envisioned that “Eindhoven will have a second town centre, where its citizens can live, work, teach, shop, and enjoy entertainment facilities, that is worthy of a major city.”

The goal is to transform the Strijp-S area into a "Creative City" and make Eindhoven a leading centre for innovation in technology and design.

Certain buildings have been filled with young entrepreneurs taking advantage of the cheap rents and the site houses a skate park, the PopEi music institute.  Work is underway for a theatre, cultural centre and museum.

Philips will continue to contribute to the ‘city of lights’ with large scale experimental urban lighting projects, including illuminating road surfaces, a "light gate" at the entrance to the neighborhood, pavement systems that light up when buses approach, and a main street lit only by fixtures installed in trees and facades.


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