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Recruiting People, Changing Brands
June 24, 2009
Posted by: Rebecca
In a presentation last night to young professionals in Chicago on the ways to turn around America’s global image, Keith Reinhard, chairman emeritus of DDB Worldwide and the founder and president of Business for Diplomatic Action, offered an interesting perspective on ‘recruiting’ people to the U.S. (or at least to the idea of it).
Among the essentials, he suggested, are: to provide dignity, provide jobs and opportunity, and offer a chance to leave a legacy.
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