A Changing Map for Global Business

It seems for some this current period of transition through the economic turmoil is changing what it means to be global.

A new vision is emerging for expanding agencies with global ambitions in advertising circles, which challenges the traditional approach to having an office in every major city to represent a country.  Companies are looking at which cities are strategic outposts for regions and choosing a “few select locations where there is more demand and less overhead”, yet which allow them to tailor to local markets, no longer feeling as though they need to be everywhere.

Interestingly, many of the cities focused on are described by David Jones, CEO of Havas, as “very interesting places in the world that are part of the new generation of creative cities,” such as Lisbon, Sao Paolo, Madrid and Milan.

The article  in Advertising Age suggests that there may also be a flip in the traditional dynamics of leading stronghold cities like New York and London, with global networks expanding into those cities rather than being led from there.

Creative cities are being seen as strong opportunities in these changing dynamics.

  

melrose, June 17, 2009

It is really important to change the map for the global business in order to improve and develop different aspects in the different <a href="http://jumpacross.com/">global business</a>.

Link: http://jumpacross.com/

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