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Culture Is Travel's Holy Grail
May 19, 2009
Posted by: Carol
High-end travel apparently needs to "mean" something today. At least, that's what Ann Mack, director of trend spotting at JWT, told the NYT. Seems that wealthy travelers are too embarrassed to indulge in hedonistic mindlessness. Instead, they are pursuing "cultural sojourns" to compensate for their profligate spending. "It's not about luxury anymore," according to one high-end travel agent. "For now, it's about the experience you take away with you." Recommended destinations include Peru, Toledo (Spain) and Segovia. Ok, I'm in.
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