Employees wanted?. to put place on the map

Here’s a unique approach to putting a place ‘on the map’.  This job advertisement is transformed into a campaign, sure to grab attention, that highlights the distinctive qualities of a place and taps the power of new media for tourism promotion. 

‘The Best Job in the World’ advert calls for video applications from prospective employees, offering a $150,000 (AUD) salary for flexible hours and little formal work, not to mention residence on the stunning Hamilton Island.  In return, the employee must blog and generate video diaries of their experiences and activities on the island. 

A clever approach. 

  

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