More from the PriceWaterhouseCoopers report on "Cities of the Future"....

The more important and fastest growing markets and their driving forces are these:

Market                                                           Driving Force

Markets of adventure                               The experience society
Market of fellowship                                 The tiredness of individualism
Market for care                                           The ageing population
Who am I market                                       The identity crisis among youth
Market for peace of mind                        The search for happiness and health
Market for conviction                              The need to tell the right stories

Which of these markets can your city serve?

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