Education Pays in Cleveland. Get Yours.

Beginning this month, a local Cleveland grassroots think tank wil run a social marketing campaign to convince kids -- specifically black boys 10-13 years old -- that education pays.

PolicyBridge, the group responsible for the campaign, says its goal is to supplant the anti-education and other negative messages that advertisers and mass media have been targeting to black communities for years.

"To the extent that the negative ads have an impact, I think that the positive ones would also,"  Mittie Jones, a PolicyBridge board member and professor at Cleveland State University's Levin College of Urban Affairs, told the Cleveland Plain Dealer.

  

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