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Communication for change
June 12, 2008
Posted by: Carol
Jonathon Porritt, Founder Director of Forum for the Future speaking at the Climate Change Festival, emphasizes that a "low-carbon revolution" needs the active and enthusiastic support of more "carbon-literate citizens". So how do we educate people to a degree that engages general citizen participation in finding solutions and in a manner that creates the impetus to act?
"The first thing we have to do is to make it relevant," says Jonathon. "Plaintive images of polar bears on rapidly melting ice flows are all well and good, but what's that got to do with life in the Bullring [Birmingham]?" Information needs to be made accessible, directly relevant to people and connected with their "habitat". Quoting George Marshall, Jonathon tells: they need "to know how it would feel - what would the city that they love so much look and feel like in the future?"
Jonathon also highlights that we have a chance to use climate change solutions as the stimulus to transform our cities into places where people love to live, a sentiment that echoes the ideas Doug Farr presented at our recent National Meeting. Read more here.

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