At Eyecube, Global Director for Client Management for Taylor PR Rick Liebling explores Barack Obama as a Deeply Immersive Narrative Universe Brand.

"...I wondered if this was an idea that worked for things like science fiction stories (Star Wars) or video games (Halo) especially well, but maybe not for the vast majority of brands, properties and franchises. But the more I thought about it, the more I see it across a wide variety of brands. I think presidential candidate Barack Obama is a great example of a brand that quickly developed a DINU with truly remarkable results.

"The development of Obama’s DINU has worked because not only has he been consistent with his message, but his supporters have embellished and built upon the foundation in a way that has meshed incredibly well."

This is a great post to provoke new ways of thinking on how to build complex brands like cities.

Definitely worth a read.

(And, if like me, you don't get Second Life, read Rick's post on why it doesn't work for him, either.)

Rick Liebling, April 22, 2008

Thanks for taking a look at my site and for the kind words. I think cities are a rich area to explore with the Deeply Immersive Narrative Universe concept. The history, the people, the geography... cities have a wealth of material. I think some cities do a better job of weaving all the threads together. I would be interested in seeing cities build deeper marketing campaigns that rely on citizens to build upon the story. Imagine an online grassroots campaign that could be developed by even small cities with just a few creative individuals.

Link: http://eyecube.wordpress.com

Post a Comment

*Name:

E-mail Address:

URL:

*Comment:

Please type this word:

*required fields. your email address will not be published

Please leave the following field blank: