Here is a nice Business Week article, in which Dev Patnaik outlines five ways that companies tend to misinterpret innovation. The examples are largely product oriented, but the principles apply to any organization trying to create valuable change. A quick overview: 1. Some companies place too much emphasis on one initiative or technique, rather than thinking systematically. 2. Companies commonly idolize rock-stars like Steve Jobs, creating the sense that they themselves cannot achieve success. 3. Seeing the success of competitors, companies adopt their strategies regardless of fit for their own business. (cities do this all the time with amenities – “New York has one, so should we....”). 4. By outsourcing innovation, businesses overlook their own abilities and short circuit culture change. 5. Some companies believe all it takes is wacky office furniture and colors to spur creativity.

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