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The Trend in Trends
September 22, 2007
Posted by: Carol
I don't often agree with opinion in The Wall Street Journal, but I agree with Sam Schulman's (contrarian) assessment of Mark Penn's new book "Microtrends: The Small Forces Behind Tomorrow's Big Changes." The 75 trends Penn describes, in Schulman's words, "lack historical perspective" and "seem to miss the forest for the trees."
If you are looking for a solid way to sense the future, try Bob Johansen's book, "Get There Early." Johansen was president and CEO for the Institute for the Future until 2004 and now serves as a Distinguished Fellow there. And if you just want to have fun, take a look at TrendWatching. It's current, global and great eye candy.
Brendan, September 23, 2007
Oh, yes! Trendwatching is such a fantastic website...one of my favorites, for sure. Much of what they talk about is relatable to cities, too. It's a great resource.
Link: http://thewhereblog.blogspot.com