Converting Drivers to Riders

Posted by Shayna Pollock on February 04, 2011

Several leaders of the CEOs for Cities Cincinnati cluster are involved in orchestrating Five Design Challenge, a five-week design competition to improve Cincinnati’s urban core. The contest, which carries $5500 in prizes, challenges contestants to “convert drivers to riders.” Aimed at increasing mass transit use, the prompt aims “to inspire and provoke dynamic thought and problem solving” to make Cincinnati a better city.