Citysumers

Posted by Shayna Pollock on February 03, 2011

According to consumer trends firm trendwatching.com, urban dwellers are posed to become the largest global consumers. These “citysumers” are  “the hundreds of millions (and growing!) of experienced and sophisticated urbanites…, who are ever more demanding, more open-minded, but also more proud, more connected, more spontaneous and more try-out-prone, eagerly snapping up a whole host of new urban goods, services, experiences, campaigns and conversations.” Thus, due to urban boom, urban might, and the prevalence of urban culture, the urban consumption arena is rapidly expanding. Cities, as magnets for wealth, talent, and creativity, are a hotbed of opportunity for future economic success and product innovation.